(NEW YORK) — Apple announced a mixed reality headset called Vision Pro on Monday at its annual developer conference.
The headset, which will cost at least $3,499, allows users to see apps messages and other virtual programs displayed within their physical space, the company said.
When individuals approach a user’s physical space, the headset becomes transparent, allowing a user’s counterpart to see his or her eyes, the company noted.
Users can enter search queries using voice commands and scroll through the results by gently tapping their fingers, the company said.
“Vision Pro is a new kind of computer that augments reality by seamlessly blending the real world with the digital world,” Apple CEO Tim Cook said. “This is the first Apple product that you look through and not at.”
“In the same way that the Mac introduced us to personal computing and an iPhone introduced us to mobile computing, Vision Pro will introduce us to spatial computing,” Cook added.
Vision Pro affords users wide latitude to shrink or expand a program that appears within the display, including movies and TV shows, the company said.
“Turn any environment into your own personal movie theater,” the company added.
Alongside Cook, Disney CEO Bob Iger announced a partnership between the two companies that will make Disney+ content available on “Day 1” of Vision Pro.
Vision Pro will be available for purchase online and in-store in the U.S. early next year, with additional countries to follow later in 2024, the company said.
Shares of Apple fell slightly after the Vision Pro announcement.
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